- Role: Storytelling Associate
- Organization: Kumasi Hive
- Location: Kumasi, Ghana
Kumasi Hive is a Tech Innovation Hub for rapid prototyping of ideas, budding local innovations, impact start-up support & promoting youth entrepreneurship as a way of addressing critical social economic and developmental challenges.
As a social enterprise, Kumasi Hive exists to support entrepreneurs and innovators of all types, and particularly to encourage social impact businesses and the development of innovative physical products and processing methods.
On a yearly basis, Kumasi Hive trains over 1000 youth to acquire competent and employable skills in both business and technical skills. We help build and support, on average, 50 social impact-focused startups and businesses with business supporting services. Using technology as an enabler, we also work across various sectors (health, agriculture, education, financial inclusion etc) to research, develop and scale appropriate solutions aiming creating sustainable development for local communities (Africans) and the world as a whole.
About You
Our mission is to raise a critical mass of active (youth) economic agents, leveraging on digital technology to build Strategic/Competent Skills, Create Jobs, and Develop Innovative Solutions/Enterprises towards achieving the Sustainable Development Goals.
To help achieve this mission, as a social enterprise, communication, internally and externally, on our activities, results and impact is key. Despite our success and achievement over the past 3 years, strategic and effective communication of our business strategy, activities, results and impact has been lacking or generally poor.
We are therefore looking for a storyteller and communicator to work with the leadership team to develop brave and ambitious narratives that run as a “red line” from source to receiver. You will support organizational evolution and growth through culture change both internally and externally. Daily responsibilities will include responsibility for capturing, encoding, building and disseminating stories that inspire and excite employees and customers.
This role requires a deep collaboration with leaders, business owners and product/service development teams to harvest and integrate messaging and strategy into storytelling assets. You will contribute to growth hacking by channeling inbound customer stories to support the evolution of product-market-fit and refining offerings for our target market(s).
You are able to bridge the past, present, and future by harmonizing the required elements of history and culture into the forward-looking strategic path that the company seeks to take.
You tailor messaging, narratives, stories and content for different audiences that result in action.
Responsibilities
- Develop, support and promote company goals, including message development, social media content creation and media outreach
- Capture, distil and communicate leadership direction and disseminate amongst employees and customers in narrative form. Landing via email, web, video, events and social channels.
- Orchestrate and land company narrative across communications and marketing channels to the customer in a way that articulates new, desirable realities for the customer.
- Build the narratives that transverses paid advertising into social amplification maximizing conversions and engagement rates.
- Collaborate with teams inside the organization and across the company to gather data and content for communications and presentations
- Build and maintain relationships with journalists, bloggers, investors and customer audiences that will help advance our work
- Identify target audiences and create strategies to effectively engage them
- Partner with leadership team to empower employees through storytelling
- Develop strong measurement goals and use data to determine efficacy of vehicles and engagement
- Evangelize the use of and be the source of storytelling frameworks, approaches, and best practices
Sound exciting? Here’s who we are looking for.
Skills & Qualifications
- Bachelors in Journalism, Marketing, Communications, or related degree
- Passion for communication, technology and social impact
- Excellent writing and communications skills
- Demonstrated ability to understand the big picture
- Deep understanding of story structure, history of storytelling and use of storytelling across cultures
- Familiarity with modern mediums & channels; Twitter, LinkedIn, Facebook Blogging, Youtuve, Instagram, Reddit, Quora
- Ability to deal with ambiguity, manage multiple priorities and juggle schedules
- Demonstrated production of narrative-based content
- Ability to work and influence cross group (with stories)
- Proven ability to convert value propositions into narratives
Wish List
- Storyboarding experience; understanding the effectiveness and appropriateness of story assets (text, images, audio, video) and how to combine them
- Visual, audio and video content creation experience; well-developed eye/ear for best practices in each
- Working knowledge of intermediate- to advanced-level equipment (DSLR camera, video, audio recorder, microphones)
- Comfort and experience using editing software (image, audio and video, post production)
- Ability to design and maintain a story bank (using database or other software/hardware solutions)
- Expertise with online platforms: content management systems for web, e-newsletter services, and social media
